SEO

SEO 101 and How it Can Help Your Business

In this modern age, everything is connected to the world wide web that we call the internet. Businesses are going from offline to online and can reach people from places so far away from where they are established physically; that distance doesn’t really matter anymore thanks to the internet’s power. Now, what does this mean? It means that more and more people are offering their goods and services online, thus making a considerable interest being generated towards SEO marketing. This, in turn, brought about SEO companies like SearchBeyond – Top ranked firm being birthed in response to the public’s demand to provide the best SEO marketing service possible.

Unfortunately, the interest is there, but the education is not there. People can’t get attached to something that they don’t know, which is why we are writing this article to help educate people and spread Search Engine Optimization wonders. Let’s dig deeper.

Introduction to SEO

Search Engine Optimization or SEO is an online marketing strategy that promotes a website’s presence on the internet to a higher caliber that can boost their standings on search engine results by using specific key phrases and words.

How Search Engine Works

For example, here we have an average Joe that uses a search engine like Google, Bing, Mozilla, and many of its kind to look for the nearest pizza joint around his domicile. Let’s say he’s living in the Big Apple (New York) precisely at Spring St. Now, when he types in the keywords on Google like “Pizza joints in Spring St” Google will run through various pizza businesses’ website on the internet and rank them by their readability, their relevance, their ratings, and reviews, etc., then proceeds to show you the result that is intended to be the best and most helpful information about your query.

How SEO Can Help Your Business

So, Google will recommend you several businesses’ website to accommodate your interest in pizzas near Spring St, New York. It will show Lombardi’s Pizza, Lou’s Pizza, Giordano’s Pizza, and many more but notice that Lombardi’s Pizza is showed first. This is no accident. Google has ranked Lombardi’s Pizza’s website to be the best and most relevant result to your query. The reason it got ranked best was that they used SEO to optimize their website and boost their ranking so that Google recognizes it as the number one choice.

How to Perform SEO

It’s simple, just get in touch with an experienced SEO company and have high market credibility. They can help you figure out who are your target customers, what your customer’s interests are, make the right content to supply their demand and make sure that your website is optimized so that it is readable and accessible by both Google and real people.

SEO is not complicated whatsoever; people just don’t want to take the time out of their schedule to understand it. Do a little bit of SEO research, and it will surely pay you back in full and even more once your website is ranked number one by Google.